The Canadian Internet Registration Authority (CIRA) is the not-for-profit, member driven organization that manages Canada’s dot-ca (.ca) domain name registry, develops and implements policies that support Canada’s Internet community, and represents the dot-ca registry internationally. CIRA processes over 300 million requests per day to connect Internet users with over one million dot-ca Internet addresses.
CIRA required the services of a creative services company to undertake graphic design and desktop publishing/layout of CIRA’s 2007-2008 Annual Report, including the development of design concepts, template creation, layout of the report, and print product support.
Target Audience
• Government policy makers
• Registrars
• Industry Organizations like ICANN
• Members (people who own dot-ca domains)
• Media
Objectives
• Create a simple yet attention grabbing report, keeping in mind CIRA’s existing brand
• Apply a fresh and distinct theme – “ The People Behind the Domains”
• The design was to be high-end, less corporate than the average AR
• Lots of white space; clean, fresh, simple look
