Allstate engaged Thornley Fallis and 76design in the Spring of 2009 to write, design and develop an online resource centre providing emergency preparedness-related educational content for consumers.
It is a long-term property, which will develop additional content over time, such as tips around impaired driving or teen driving habits.
As a substantial, ongoing resource for consumers, the website was designed to provide additional interest for media while also capturing information on sales leads. Thornley Fallis Communications wrote, designed and developed the materials and website to capitalize on additional foot traffic, and to provide insurance agency managers with educational material – both for themselves and for distribution to consumers.
Are you prepared? Take the quiz and find out.
