An aggregate feed of the Thornley Fallis member blogs
Age of Convesation update
Posted to FlackLife on May 15th, 2008 
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It's 10:04 on my mom's birthday, May 15. The Penguins are desperately trying to tie the game in the last three minutes ... and my Age of Conversation essay's been in for over a day already!Wow, how relaxing that is to write.
Read entire postLiveblogging the Bulldog reporter audio conference on blogger relations
Posted to FlackLife on May 15th, 2008 0 Comment(s)
Getting through the first roundyrounds with the Bulldog Reporter audio conference on blogger relations featuring Tom Foremski, Neville Hobson, Kara Swisher, John Biggs, and Dean Takahashi.First panel round was more or less standard stuff; journos (esp. Swisher) don't like embargos, target your bloggers, know what they write about.DEAN: even though bloggers may not have the biggest audience, they are worth pitching because they shape coverage KARA: Separating "mainstream" from "bloggers" is silly at this point in terms of pitching or other issues (such as ethical standards).
Read entire postInside PR #111 - Tuesday, May 13, 2008
Posted to Inside PR on May 15th, 2008 0 Comment(s)
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry, Keith and Martin welcome comments from Rick Weiss and Guy Skipworth, define roles in PR firms and discuss [...
Read entire postFour Ways Digital Marketing Is Like A Buffet And Ideas To Help Improve Your Digital Diet
Posted to The Client Side on May 14th, 2008 0 Comment(s)
After reading Made To Stick, by Chip and Dan Heath a while back (highly recommended btw), I revised many of my presentation materials. Chip and Dan spell out several ways to make stories stick and they know what they are talking about. It compelled me to retool and rethink the story I tell. It made me realize a key insight to my Fifteen Megs of Fame presentation needed to be put up front, not halfway through the presentation where it had been slotted.
Read entire postThe new face of public relations
Posted to Pro PR on May 14th, 2008 6 Comment(s) Latest by Bonnie Dean
If you've read this blog for a while, you know that I believe that social media is a game changer for public relations. It forces public relations people to come out from behind the curtain. No longer can we be the "unnamed source" who talks "on background." We now are in a world in which the traditional [...
Read entire postThe Roundtable on Social Media Measurement and Metrics continues at Third Tuesday Toronto
Posted to Pro PR on May 13th, 2008 1 Comment(s) Latest by Marcel LeBrun
How do I measure the effects of social media on me and my organization? At every conference I attend, most speakers present examples of the "successful" use of social media by individuals or companies. Most of these success stories are primarily anecdotal. Measurable results that can be compared to benchmarks and across other cases are much [...
Read entire postReal Beauty, Real Hypocrisy?
Posted to PR Girlz on May 13th, 2008 1 Comment(s) Latest by Joseph Thornley
Last week, I saw an article in AdAge that suggested that one of the world’s most famous ‘touch up’ artists, Pascal Dangin, had a hand in making the women in the Real Beauty campaign look gorgeous. Even though Unilever and Dangin have made statements denying the reports, AdAge maintains that it will still “go down [...
Read entire postNow here's a timely topic ... Bulldog on Blog pitching for PRs
Posted to FlackLife on May 13th, 2008 0 Comment(s)
I'm going to be listening in on this Bulldog Reporter Audio Webinar today. The topic -- given Trapanigate, Longtailgate(hey -- sounds like a feature on a pickup truck), etc, etc , ad nauseam -- is incredibly timely: Tech Blog Pitching Update for PR." I'm hoping to try liveblogging it, which I've not done before. Bear with me.
Read entire postBob Rae's humour is always fresh
Posted to FlackLife on May 12th, 2008 0 Comment(s)
Tongue planted firmly in cheek, Bob Rae posts what he says is a Secret Letter from Harper to Tim Horton's. This is undoubtedly the best way to end Timbitgate.Ciao,Bob.
Read entire postHave Fun With Brand Tags
Posted to The Client Side on May 12th, 2008 0 Comment(s)
Neat little site to tag brands found through Seth Godin (who gave a great speech at the CMA - Canadian Marketing Association National Convention and Trade Show on Tuesday May 13.) Brand Tags is "A collective experiment in brand perception." Quite an interesting concept. Check it out.
Read entire postSocial Media Measurement Roundtable. May 20, Toronto.
Posted to The Client Side on May 12th, 2008 0 Comment(s)
How do you measure the effectiveness of a community? What is engagement? What is the value of a conversation and how do you communicate the impact for your brand? Well, next week in Toronto a group of smart folks will gather to discuss the state of Social Media Measurement.
Read entire postSocial Media Measurement Roundtable: Would model dashboards be useful?
Posted to Pro PR on May 12th, 2008 3 Comment(s) Latest by Wildfire Strategic Marketing | (3i) » Recognizing the need for benchmarks in social media measurement
We're just one week away from the Roundtable on Social Media Measurement and Metrics . We've assembled a great group of participants who represent measurement experts, developers of social media metrics applications, corporate communicators and marketers and social media thought leaders. (I'll publish a list of the participants in a separate post.) We’ll be picking up the [...
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